DS DERMASENSA, a global efficacy-driven skincare brand, held a launch event for Brightening Product Series at Sinan Mansions in Shanghai in April 2025. The event, themed around “Nobel-inspired innovation,” introduced two groundbreaking products-the Oxygen-Infused Ampoule and the Brightening&Sun Protection Purple Shield.
The brand shifts the traditional Brightening focus from merely inhibiting melanin. Inspired by Nobel-related research, it developed the “Oxygen Lance (Oxylance)” tech. This tech enhances skin’s capability of utilizing oxygen and blocks inflammation-induced dullness, addressing non-melanin-related skin damage and imbalance.
Brand Evolution and Scientific Breakthroughs in Brightening
At the launch, marketing director of DS Dermasensa walked through their evolution from a medical line. The new product manager then outlined the logic of Brightening Product Series: unlike conventional melanin-targeting products, DS DERMASENSA focuses on non-melanin-related damage, using Oxylance to boost skin’s capability of utilizing oxygen for a radiant glow.
Formula Presentation and Live TestingVia video, Lubrizol’s global R & D expert Jiang Xia analyzed the Oxygen-Infused Ampoule. It combines an oxygen-infused carrier with Antarctic glacier complex to enhance skin’s capability of utilizing oxygen and block inflammation-linked dullness. An interesting test data shared by a senior product manager showed that treating 54-year-old human keratinocytes with 0.05% Oxylance for 24 hours brought them back to a 43-year-old state. Guests also tried the product on-site, reporting a refreshing feel and visible brightening effect.
In-depth Technical Explanation
For the Brightening&Sun Protection Purple Shield, Jiang Xia explained its formula logic. It uses Lubrizol’s biosunscreen agents and strong antioxidants to achieve full-spectrum light damage defense and melanin suppression. DS DERMASENSA’s tech and market manager criticized most sunscreens’ “lazy” testing, only checking SPF/PA and ITA values. In contrast, Purple Shield includes four Lubrizol Brightening components, with more comprehensive testing than many Brightening essences. The manager emphasized that “sunscreen is the inseparable final step in Brightening.”
Yoga and Oxygen Chamber Experiences to Interpret the Oxygen-Infusion Concept
To deepen the oxygen theme, yoga instructor Vivian led guests in breathing-focused yoga to mimic skin oxygenation. A “oxygen therapy zone” offered guests an hour-long high-oxygen-concentration relaxation. Participants noted the brand’s consistent “oxygen-infused revitalization” concept from products to experiences.
Event Concludes Successfully, “Oxygen” Ignites Brightening Power
DS DERMASENSA stated that these two products, co-developed with Lubrizol, are just the beginning of their brightening product line. They aim to elevate brightening from “visual radiance” to “fundamental radiance power,” reshaping the efficacy-driven skincare landscape. More brightening innovations are expected in the future.
Company：Dermasensa Laboratories, Inc.
Contact Person: Shelby Miller
Email: [email protected]
Website: WWW.DERMASENSA.COM
Telephone: +1 7029483055
City：Henderson, NV
Country: United States